Resume

Experience

Hero Cosmetics (Owned by Church & Dwight)

USER EXPERIENCE RESEARCH MANAGER September 2022 to Present

• Founded the User Experience Research Department at Hero Cosmetics and Church & Dwight.

• Developed the process and procedures for proposing, executing, and presenting research studies while educating peers and leadership on the value of UX research.

• Independently lead research activities such as participant recruiting, user interviews, surveys, site-intercept surveys, usability testing, heat mapping, journey mapping, and concept evaluation.

• Collaborate with DTC lead, marketing leadership, CRM, product designers, and developers to prioritize research initiatives and ensure research outcomes are integrated into product development.

• Advocate research findings to cross-functional partners through written reports and presentations.

• Champion short- and long-term studies that aim to drive loyalty and retention to the Hero Cosmetics site, where 8 million-plus consumers a year make key decisions about purchases and brand affinity.

• Conducted 1:1 remote interviews with our loyalty and subscription users to understand behaviors and motivations, research-based optimizations led to a 51% increase in Reactivated Subscriptions (P9M), and a 7% increase in Total Active Subscriptions (P9M).

• Spearheaded a multi-phase project aimed to improve site navigation, resulting in a 15% increase in user satisfaction score, and 10% increase in AOV compared to past year.

Uncover Research, Mosaic Global Experiences, & Sidebar

Independent UX Research Consultant August 2021 to September 2022

• Direct diverse, in-depth research initiatives for big tech and startup clients in collaboration with multiple prominent UX research companies.

• Liaise with designers, stakeholders, and product managers to relay research findings and actionable insights; cultivate positive relationships that promote confidence and retention.

• Communicate proactively with leadership and cross-functional teams to relay impactful insights regarding user journey and inform short- and long-term product strategy.

• Balance multiple projects and priorities simultaneously while navigating fast-paced environments and meeting tight deadlines.

• Led a long-term study for a big tech client involving remote interviews, usability and prototype testing.

• Co-lead a study for a startup client that incorporated concept testing, competitive analysis, and remote one-on-one interviews.

Photos By Priya

Founder/Creator 2009-Present

• Manage a professional photography business specializing in portrait and wedding photography; engage with clients to establish rapport, identify needs, and recommend appropriate packages and services.

• Optimize website design and user interface via card sorting and usability tests; analyze various metrics to boost engagement and improve user experience.

• Supervise and mentor assistant photographer; praise good work and relay constructive criticism to enhance skill set and boost job performance.

• Maintain awareness of technology trends and advancements; attend classes to master new techniques.

Ipsos

Associate User Experience Researcher January 2020 - May 2021

• Spearheaded a wide range of research studies to uncover user needs and pain points for Fortune 100/Big Tech clients; analyzed study results to understand user mindset.

• Specialized in conducting remote and in-person one-on-one interviews, diary studies, online surveys, foundational research, iterative prototype testing, concept testing, usability testing, and A/B testing.

• Coordinated production of deliverables including qualitative reports, user flows, journey mapping, empathy mapping, and personas.

Ipsos

ACCOUNT MANAGER/SENIOR RESEARCH ANALYST/RESEARCH ANALYST 2016 - 2019

• Improved Fortune 500 clients’ branding and advertising endeavors via detailed quantitative research; partnered with clients to boost brand equity, brand recall, and purchase intent.

• Created all research materials, briefs, questionnaires, and screeners; offered strategic insights on customer brand perception to aid clients in retargeting advertising campaigns.

• Coached and counseled junior researchers in processes, techniques, and best practices to foster professional development and continual improvement.

Make up for ever

Freelance Artist
Feb 2016 to Feb 2017

• Traveled to different locations in the tri-state area providing customized makeup consultations and applications

• Educated Sephora employees about company products

Sephora

Color Artist/Sephora University Coach
Oct 2012 to Jan 2016

• Provided customized makeup and skincare consultations

• Kept track of inventory and sales

• Facilitated and taught makeup application classes

Education

Classes:

Information Design

Designing for the User

Information Architecture & Design

Ideation, Prototyping, and Testing

Web Techniques

Motion Across Media

Understanding Your Audience

Writing for Interactive Media

Issues in Contemporary Media

Skills, Software, & Languages