Meet Priya

I am a seasoned and innovative UX researcher with 9 years of leadership and research experience. Recognized for solving complex user problems for Fortune 100 / Big Tech companies, as well as creating user-focused solutions that align with brand objectives, I have a verifiable history of contributing directly to company growth and expansion throughout my career. With extensive UX experience spanning research, execution, branding, and advertising, as well as a master’s degree in UX design, I am well-prepared to handle both technical and client-focused challenges by optimizing user interfaces, testing concepts and prototypes, conducting user interviews, and performing A/B testing, competitive analysis, and quantitative and qualitative research.

My passion for design stems from my work as a wedding and portrait photographer, a role which requires careful analysis of framing, structure, and competing background elements.

Currently, I am a User Experience Research Manager at Hero Cosmetics, creator of the number one pimple patch in the US, Mighty Patch! I founded the UX research department at Hero and established our process for conducting studies. I evaluate my brand’s objectives and suggest studies to inform short- and long-term project strategy. I liaise with senior leadership, stakeholders, and cross-functional teams to ensure the company’s UX support structure is driving the business forward.

When I’m not researching, I enjoy playing with colorful makeup and racking up my Kindle bill so I can read on the subway.